Suxceed Womens
Suxceed Womens: Founder-Built Fashion eCommerce Brand (£500k+ Revenue)
Suxceed Womens: Founder-Built Fashion eCommerce Brand (£500k+ Revenue)
Suxceed Womens
Suxceed Womens: Founder-Built Fashion eCommerce Brand (£500k+ Revenue)
About
Suxceed Womens is a UK-based fashion eCommerce brand specialising in handmade women’s clothing, designed and produced in-house from our Bristol studio. Over a 7-year period, the brand grew organically into an international business with 75,000+ Instagram followers, a loyal global customer base across the UK, USA, Australia and Europe, and a reputation for distinctive design and quality craftsmanship. The brand was fully self-funded and operated end-to-end through Shopify.
Year
May 1, 2016
May 1, 2016
May 1, 2016
May 1, 2016
May 1, 2016
Industry
Fashion
Fashion
Fashion
Fashion
Fashion
Type of work
eCommerce Transformation
eCommerce Transformation
eCommerce Transformation
eCommerce Transformation
eCommerce Transformation
Timeline
8 Weeks+
8 Weeks+
8 Weeks+
8 Weeks+
8 Weeks+
Challenges
The challenge was building and scaling a fashion eCommerce brand from scratch without external investment while managing product design, manufacturing, marketing, logistics, customer service and team growth. The website needed to support consistent traffic, high order volumes, international shipping, and repeat customers, all while maintaining brand identity and operational efficiency as the business scaled year-over-year.
Challenges
The challenge was building and scaling a fashion eCommerce brand from scratch without external investment while managing product design, manufacturing, marketing, logistics, customer service and team growth. The website needed to support consistent traffic, high order volumes, international shipping, and repeat customers, all while maintaining brand identity and operational efficiency as the business scaled year-over-year.
Challenges
The challenge was building and scaling a fashion eCommerce brand from scratch without external investment while managing product design, manufacturing, marketing, logistics, customer service and team growth. The website needed to support consistent traffic, high order volumes, international shipping, and repeat customers, all while maintaining brand identity and operational efficiency as the business scaled year-over-year.
The process
I built and evolved the Suxceed Womens website on Shopify, continuously optimising it over 7 years to support growth and conversion. This included: • Designing and iterating a scalable Shopify storefront capable of handling consistent 5-figure monthly revenue. • Managing product launches, collections, inventory, and international fulfilment. • Integrating marketing workflows across Instagram, email, and paid campaigns to drive traffic and retention. • Building internal systems to support a growing team of 12+ creatives, including designers, photographers, and marketers. • Iterating the site UX, product pages and checkout flow based on real customer data and sales performance.
The process
I built and evolved the Suxceed Womens website on Shopify, continuously optimising it over 7 years to support growth and conversion. This included: • Designing and iterating a scalable Shopify storefront capable of handling consistent 5-figure monthly revenue. • Managing product launches, collections, inventory, and international fulfilment. • Integrating marketing workflows across Instagram, email, and paid campaigns to drive traffic and retention. • Building internal systems to support a growing team of 12+ creatives, including designers, photographers, and marketers. • Iterating the site UX, product pages and checkout flow based on real customer data and sales performance.
The process
I built and evolved the Suxceed Womens website on Shopify, continuously optimising it over 7 years to support growth and conversion. This included: • Designing and iterating a scalable Shopify storefront capable of handling consistent 5-figure monthly revenue. • Managing product launches, collections, inventory, and international fulfilment. • Integrating marketing workflows across Instagram, email, and paid campaigns to drive traffic and retention. • Building internal systems to support a growing team of 12+ creatives, including designers, photographers, and marketers. • Iterating the site UX, product pages and checkout flow based on real customer data and sales performance.
The outcome
The result was a profitable, sustainable fashion eCommerce business that: • Generated £500,000+ in total revenue over its lifespan. • Consistently produced 5-figure monthly sales through Shopify. • Built an audience of 75k+ Instagram followers and thousands of repeat customers worldwide. • Employed 12+ creatives over 7 years. • Successfully shipped handmade products internationally from the UK. This project represents long-term, real-world experience in building, scaling and operating a high-performing Shopify eCommerce brand — not just designing one.
The outcome
The result was a profitable, sustainable fashion eCommerce business that: • Generated £500,000+ in total revenue over its lifespan. • Consistently produced 5-figure monthly sales through Shopify. • Built an audience of 75k+ Instagram followers and thousands of repeat customers worldwide. • Employed 12+ creatives over 7 years. • Successfully shipped handmade products internationally from the UK. This project represents long-term, real-world experience in building, scaling and operating a high-performing Shopify eCommerce brand — not just designing one.
The outcome
The result was a profitable, sustainable fashion eCommerce business that: • Generated £500,000+ in total revenue over its lifespan. • Consistently produced 5-figure monthly sales through Shopify. • Built an audience of 75k+ Instagram followers and thousands of repeat customers worldwide. • Employed 12+ creatives over 7 years. • Successfully shipped handmade products internationally from the UK. This project represents long-term, real-world experience in building, scaling and operating a high-performing Shopify eCommerce brand — not just designing one.
