Crazy Goat
From outdated store → full brand redesign & high-performance eCommerce build designed to convert
Crazy Goat
From outdated store → full brand redesign & high-performance eCommerce build designed to convert
About
Crazy Goat isn’t just another coffee brand, it’s built on energy, culture, and standing out. Collaborating with LINKS Creative, the goal wasn’t to “refresh a website.” It was to completely reposition the brand online. This meant rebuilding everything from the ground up, brand identity, user experience, and eCommerce structure to create something that feels premium, modern, and built to convert. Every decision was made with one focus: turn traffic into booked enquiries.
Year
Apr 11, 2026
Apr 11, 2026
Apr 11, 2026
Apr 11, 2026
Apr 11, 2026
Industry
Food & Beverages
Food & Beverages
Food & Beverages
Food & Beverages
Food & Beverages
Type of work
eCommerce Transformation
eCommerce Transformation
eCommerce Transformation
eCommerce Transformation
eCommerce Transformation
Timeline
3 Months
3 Months
3 Months
3 Months
3 Months
Website Link
www.crazygoat.co
3 Months
www.crazygoat.co
3 Months
www.crazygoat.co
Notes
Collaboration with LINKS Creative
3 Months
Collaboration with LINKS Creative
3 Months
Collaboration with LINKS Creative
Challenges
The existing Wordpress store was outdated, inconsistent, and not aligned with the brand’s vision. It lacked: Clear brand identity Conversion-focused structure Scalable eCommerce functionality Despite having strong products and a solid business behind it, the online experience didn’t reflect the quality of the brand which meant lost trust and missed revenue. The challenge was clear: transform perception, improve UX, and build a store that actually sells.
Challenges
The existing Wordpress store was outdated, inconsistent, and not aligned with the brand’s vision. It lacked: Clear brand identity Conversion-focused structure Scalable eCommerce functionality Despite having strong products and a solid business behind it, the online experience didn’t reflect the quality of the brand which meant lost trust and missed revenue. The challenge was clear: transform perception, improve UX, and build a store that actually sells.
Challenges
The existing Wordpress store was outdated, inconsistent, and not aligned with the brand’s vision. It lacked: Clear brand identity Conversion-focused structure Scalable eCommerce functionality Despite having strong products and a solid business behind it, the online experience didn’t reflect the quality of the brand which meant lost trust and missed revenue. The challenge was clear: transform perception, improve UX, and build a store that actually sells.
The process
The project started with redefining the brand direction. Bold, energetic, and disruptive. From there: Rebuilt the brand identity and visual direction Redesigned the entire user journey with conversion in mind Developed a fully custom Shopify experience beyond standard themes Implemented advanced sections and flexible content systems Optimised for mobile, speed, and scalability This wasn’t a template tweak, it was a full rebuild focused on performance.
The process
The project started with redefining the brand direction. Bold, energetic, and disruptive. From there: Rebuilt the brand identity and visual direction Redesigned the entire user journey with conversion in mind Developed a fully custom Shopify experience beyond standard themes Implemented advanced sections and flexible content systems Optimised for mobile, speed, and scalability This wasn’t a template tweak, it was a full rebuild focused on performance.
The process
The project started with redefining the brand direction. Bold, energetic, and disruptive. From there: Rebuilt the brand identity and visual direction Redesigned the entire user journey with conversion in mind Developed a fully custom Shopify experience beyond standard themes Implemented advanced sections and flexible content systems Optimised for mobile, speed, and scalability This wasn’t a template tweak, it was a full rebuild focused on performance.
The outcome
The result is a premium eCommerce experience that finally matches the strength of the brand. Strong, cohesive brand identity Clear and engaging user experience Built to convert, not just look good Scalable foundation for growth Crazy Goat now has a store that doesn’t just “exist” it positions the brand properly and is built to drive revenue.
The outcome
The result is a premium eCommerce experience that finally matches the strength of the brand. Strong, cohesive brand identity Clear and engaging user experience Built to convert, not just look good Scalable foundation for growth Crazy Goat now has a store that doesn’t just “exist” it positions the brand properly and is built to drive revenue.
The outcome
The result is a premium eCommerce experience that finally matches the strength of the brand. Strong, cohesive brand identity Clear and engaging user experience Built to convert, not just look good Scalable foundation for growth Crazy Goat now has a store that doesn’t just “exist” it positions the brand properly and is built to drive revenue.
