Zulupack
New, Bold, Clean, and Built for 2026
Zulupack
New, Bold, Clean, and Built for 2026
About
About Zulupack needed more than a new website. They needed a brand overhaul. Collaborating on a full Shopify build, the goal was to completely replace an ageing WordPress store that hadn't been touched in over a decade. This meant rebuilding everything from the ground up — store architecture, brand identity, user experience, and eCommerce structure — to create something that feels modern, premium, and built to perform. Every decision was made with one focus: turn a dated grandad brand into a cool, credible, conversion-ready store.
Year
Jun 3, 2026
Jun 3, 2026
Jun 3, 2026
Jun 3, 2026
Jun 3, 2026
Industry
Fashion
Fashion
Fashion
Fashion
Fashion
Type of work
eCommerce Transformation
eCommerce Transformation
eCommerce Transformation
eCommerce Transformation
eCommerce Transformation
Timeline
3 Months
3 Months
3 Months
3 Months
3 Months
Website Link
www.zulupackproject.fr
3 Months
www.zulupackproject.fr
3 Months
www.zulupackproject.fr
Notes
Migration from Wordpress to Shopify
3 Months
Migration from Wordpress to Shopify
3 Months
Migration from Wordpress to Shopify
Challenges
The existing WordPress store was over 10 years old — outdated, visually tired, and completely misaligned with where the brand needed to go. It lacked: A modern, cohesive brand identity A conversion-focused structure Scalable eCommerce functionality Despite having strong products, the online experience undersold them at every turn. The brand read as dated and out of touch. The challenge was clear: modernise the entire brand perception, improve UX, and build a store that actually represents the product.
Challenges
The existing WordPress store was over 10 years old — outdated, visually tired, and completely misaligned with where the brand needed to go. It lacked: A modern, cohesive brand identity A conversion-focused structure Scalable eCommerce functionality Despite having strong products, the online experience undersold them at every turn. The brand read as dated and out of touch. The challenge was clear: modernise the entire brand perception, improve UX, and build a store that actually represents the product.
Challenges
The existing WordPress store was over 10 years old — outdated, visually tired, and completely misaligned with where the brand needed to go. It lacked: A modern, cohesive brand identity A conversion-focused structure Scalable eCommerce functionality Despite having strong products, the online experience undersold them at every turn. The brand read as dated and out of touch. The challenge was clear: modernise the entire brand perception, improve UX, and build a store that actually represents the product.
The process
The project started with a full rebrand. New colour palette, new visual direction, new energy — shifting the brand from outdated to on-trend. From there: Complete visual rebrand — colour, typography, tone and overall vibe Migrated from WordPress to a sleek, professional Shopify build Redesigned the full user journey with conversion in mind Implemented modern Shopify features and flexible content systems Optimised for mobile, speed, and scalability This wasn't a theme swap. It was a ground-up rebuild that dragged a 10-year-old store into 2026.
The process
The project started with a full rebrand. New colour palette, new visual direction, new energy — shifting the brand from outdated to on-trend. From there: Complete visual rebrand — colour, typography, tone and overall vibe Migrated from WordPress to a sleek, professional Shopify build Redesigned the full user journey with conversion in mind Implemented modern Shopify features and flexible content systems Optimised for mobile, speed, and scalability This wasn't a theme swap. It was a ground-up rebuild that dragged a 10-year-old store into 2026.
The process
The project started with a full rebrand. New colour palette, new visual direction, new energy — shifting the brand from outdated to on-trend. From there: Complete visual rebrand — colour, typography, tone and overall vibe Migrated from WordPress to a sleek, professional Shopify build Redesigned the full user journey with conversion in mind Implemented modern Shopify features and flexible content systems Optimised for mobile, speed, and scalability This wasn't a theme swap. It was a ground-up rebuild that dragged a 10-year-old store into 2026.
The outcome
The result is a premium eCommerce experience that finally matches the strength of the brand. Strong, cohesive brand identity Clear and engaging user experience Built to convert, not just look good Scalable foundation for growth Crazy Goat now has a store that doesn’t just “exist” it positions the brand properly and is built to drive revenue.
The outcome
The result is a premium eCommerce experience that finally matches the strength of the brand. Strong, cohesive brand identity Clear and engaging user experience Built to convert, not just look good Scalable foundation for growth Crazy Goat now has a store that doesn’t just “exist” it positions the brand properly and is built to drive revenue.
The outcome
The result is a premium eCommerce experience that finally matches the strength of the brand. Strong, cohesive brand identity Clear and engaging user experience Built to convert, not just look good Scalable foundation for growth Crazy Goat now has a store that doesn’t just “exist” it positions the brand properly and is built to drive revenue.
